BEHIND THE BRAND
Re Fur Studio
Down to the Smallest Part
Painstaking Aesthetic Drive
Re:Fur Studio is HKFF’s center for creativity, innovation, and craftsmanship and is committed to bringing innovation to fur garments’ redesign. Through the cooperation with different students and young designers, to absorb the ideas of more new generations, and develop fur technology by digital. At the same time, we develop fur fabrics and ready-to-wear styles with different designers every year, hoping to inspire more design inspirations in the fur and fashion industry. By using digital to show the technology developed by the studio to more cooperative brands and users, this move easily breaks through the traditional boundaries of fur, and also reduces the waste of the environment and resources.